How to Promote . . .


How do I promote my product to consumers?

Answer: Consumers purchase products based on their needs, wants, and values. One way to promote your product is to focus on the benefits afforded through focusing on the 4-S criteria for food and agriculture:
    (1) Safety (2) Satisfaction (3) Sustainability and (4) Social Responsibility.

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Follow the Pathway to Commercialization - Produce > Promote > Profit
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